No, that is not a typo in the headline. "Blooks" is the name given to books that arise out of blogs. Apparently, it is a way for new authors to be discovered.
The growing popularity of blooks shows that blogs are "the new means to discover talent and new voices that couldn't break into the world of publishing before," says blogger Jeff Jarvis, a former editor and publisher who writes the blog BuzzMachine. "You can go create a property and a voice and an audience without having to go through the publishing meat grinder."
With millions of blogs available today, I wonder how many blooks are actually printed every year. Good question for a reference desk....
You can read who won the award this year.