“An About page should provide context and necessary facts, but should also give the reader compelling reasons to do what you want them to do.” Like the rest of your website, your About page is a robot. You load it up with information, give it directives, and send it out to represent you in the world. Although forums, blogs, and other two-way forms of online communication help bring humans back into the equation, you’re pretty much stuck with the robot model for relatively static essentials like the About page—but you do get to decide what kind of robot you want to use.
An interesting article posted on A List Apart examines how to build this section into a more robust area. And I have to admit after recently perusing several library webpages, there is some room for improvement.