Wednesday, October 11, 2006

Expanded Books - Selling Books through Online Video

Expanded Books is a new service that videotapes interviews with authors about their latest works. The company then places the videos on sites like Yahoo, MSN, etc. People can watch the videos to get a better idea of a book. I watched my first one on MSN about Bobby Thompson Homerun in the late 1950s. Here is what they write abou themselves.

Expanded Books uses the power of the Internet and video to reach millions of potential book buyers, attract new readers, and boost book sales. Expanded Books’ edgy entertainment style has never before been applied to books and broadens both awareness and the market for featured titles With our unique approach, our videos have the potential to reach younger, tech-savvy audiences who have turned to alternative media sources. The production team behind Expanded Books has years of experience producing network comedy and entertainment television and brings this high level of expertise to each production.James Michael Tyler, Expanded Books’ celebrity host, is well known by millions of people both in the U.S. and abroad because of his role on Friends as Gunther. He’s warm, friendly, funny, and he appeals to younger audiences.

I contacted them about what they could do for libraries. I was told that they had just brokered a deal with Overdrive, the online audio/video vendor. I don't know any of the finer details yet, but will pass them on as I get them. I hoping NTRLS can broker a deal with them for our member libraries.

I think this would be a nice readers advisory service to provide to patrons. You might keep an eye and ear out for future devleopments.

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