Blurb is a brand new self-publishing service. As you may know, iuniverse, and other self-publishing companies on the web, have redefined the book industry. Blurb claims its platform makes it very simple to publish a book with them. Here is what they say about themselves:
What Is Blurb?
Blurb is a company and a community that believes passionately in the joy of books – reading them, making them, sharing them, and selling them.
Holding a finished book with your name on the cover is a truly amazing feeling; it's one of those experiences everyone should have. As software people, designers and publishing professionals at the top of our game, we realized something both incredible and obvious: there's no good reason why it should take tons of time, technical skills, big bucks or friends in high places to publish a book. Or a zillion books, for that matter.
So we put our minds together, and developed a populist publishing service simple and smart enough to make anyone an author – every blogger, cook, photographer, parent, traveler, poet, pet owner, marketer, everyone. (This means you.)
It is a pricey option to take, but it will be interesting to see if they can deliver on their promise.